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As Applebee's works to modernize its brand, the chain has a new prototype Applebee's.

Applebee's has a problem — it is essentially the same as thousands of other casual dining restaurant across the US. Now, it's working to change that.

Things haven't been looking good for the chain recently, with sales decreasing 3. However, after years of slumping sales and unsuccessful turn-around initiatives, the chain says it has a solution — this qpplebees, hopefully, for real.

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On Monday, Applebee's announced what the brand is calling a "comprehensive business transformation," which promises to be the most significant in company history. It's a vompany change that Applebee's hopes will allow the chain to gain culinary credibility and stand out from the vast array of casual dining restaurants across the At applebees looking for company, which have struggled to keep up in an era dominated by fresh fast casual chains.

An ad for Applebee's steak from Applebee's needs to get diners excited given the recent sales slump. Applegees chain has attempted various adjustments and initiatives to turn business around in the last few years, with changes At applebees looking for company as location-specific menu items and rolling out tables in restaurants.

However, the changes haven't been enough. The crux of the problem is that Applebee's is suffering from a problem that has plagued many modern casual chains: With the brand revamp, Applebee's wants to stand out in a way that the competition can't copy.

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Beyond At applebees looking for company grills, the chain is adding new items like hand-cut wood-fired steaks to the menu, training employees as meat-cutters, and remodeling locations across the US. A new image of Applebee's steak on the cutting board Applebee's These changes require an investment, applebeee Stewart believes that these "bigger and bolder" changes are necessary if Applebee's truly wants to stage a comeback.

Executives say they are confident that these changes will serve as a major reset for the brand. According to Applebee's executives, responses to market tests, growing employee pride, and franchisees' eagerness to invest in the changes have served as promising indicators.

However, with other innovations' failure to boost sales in recent years, it remains to tA seen if the rebranding will be enough to set Applebee's apart from the competition — a lofty goal in the modern casual dining business. Kate Taylor.

May 16,7: As Applebee's works conpany modernize its brand, the chain has a new prototype Applebee's Applebee's has a problem — it is essentially the same as thousands of other casual dining restaurant across the US.